Cause Branding

More than 1.5 million nonprofit organizations are currently competing for our collective hearts and minds. Each, no doubt, has a cause worthy of support. So why do so many fail?

The answers lie in the increasingly sophisticated world of cause affiliations, which have grown from the one-off promotions of 25 years ago to today’s highly strategic, long-term partnerships that marry the objectives of brand and cause.

On the brand side, businesses today contribute more than $1.5 billion a year to philanthropic efforts – from saving rain forests to curing cancer. More and more, these programs require cutting-edge creativity, impeccable execution, and a keen eye to the bottom line.

With both marketing savvy and deep roots in the nonprofit world, our team will work with you to create breakthrough concepts, identify likely partners, and develop a plan to bring your cause to life.