Richards Partners is devoted to building brands — in all forms of communication and at every point of contact between the brand and its audiences. That's the key: in all forms and at every contact point. As important as advertising is in brand-building, and as enthusiastically as we champion its use, it still holds just one piece of the message. Relationship marketing, public relations, the company's internal communications – their messages must all be integrated with that of the advertising if the brand is to hold out a consistent promise to all its constituencies. We believe that inconsistency is, in fact, the most common reason for failure to build a strong brand. As an integrated marketing group, we're specialists in helping the different forms of business communication speak with a single, clear brand voice.

Of course, you can't achieve consistency until you reach conviction behind the branding strategies. This is why Richards Partners follows the rigorous discipline called Spherical® branding. Spherical branding first clearly defines your business (which isn't always as obvious as you might think). Then, it defines your brand's positioning, personality and the desired affiliation imagery. And finally, those branding strategies guide the development of communication briefs for each point of customer contact. These steps build the conviction that leads to consistency. The results are campaigns, not just ads or press releases. Campaigns that last for a decade or more, not a year or less.

Come visit. We'll show you how it works.